Positively Africana by Aimee
Gift Shop: Level 2, Thornes Marketplace
150 Main Street, Northampton, MA
Your Premier Destination for Authentic African Luxury
Exclusive Collections
- Authentic African Jewelry & Accessories
- Museum-Quality Home Décor
- Limited Edition Aimee Dolls
- Premium African-Inspired Fashion
- Handcrafted Cultural Artifacts
- African Dance & Fitness Experiences
Why We're Different
- Founded by a Native Congolese Woman: Cultural Expert
- Direct Partnerships with African Artisans
- 25% of Profits Support Women in Congo
- Nationwide Shipping Available
- Exclusive Collections You Won’t Find Elsewhere
Authenticity Meets Excellence
Step into a world curated by Aimee Salmon, born and raised in the Democratic Republic of the Congo. From the heart of Africa to New England’s cultural hub, we bring you handpicked treasures that can’t be found anywhere else.
Every purchase tells a story, supports an artisan, and brings authentic African luxury to your life.

Fitness Programs
Take our online group exercise classes from your home, and in person at Studio Helix Level 3, Thornes Marketplace, 150 Main Street, Northampton, MA.

Authentic Handmade Gift Shop
Positively Africana By Aimee is your destination and center for everything Africana in Northampton and Beyond. With our nationwide shipping service, our products can be delivered right to your doorstep.

Corporate Wellness
We offer corporate wellness programs that emphasize the importance of all-round wellness.
MEET THE FOUNDER
Hi! I'm Aimee,
founder of
Positively Africana by Aimee
Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...
Our Current Favorites
Fresh year, Royal power!
Step into the everyday season with style and sophistication. Our new vibrant blazers, crafted from exquisite African textiles, seamlessly blend authenticity and cultural richness.
-
The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Purple – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Light Blue – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Neutral Kitenge Blazers – Suit Jackets for Women Made in the Congo
$185.00
Upcoming Positively Africana By Aimee Events
Fitness Classes, Corporate Wellness Sessions, and Other Events.
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
POWER YOUR VIBE
Positively Africana By Aimee Fitness Collection
Positively Africana recognizes and celebrates the tremendous influence of African heritage, art, and styles in the global fashion industry. Our brand is driven by the belief that together, we are stronger. We are committed to making a positive impact in the world, and every purchase you make directly supports this mission. By choosing our products, you become a part of our journey towards inspiring change and embracing inclusivity for all. What sets us apart is our unwavering dedication to supporting women in the Congo. No matter what item you purchase from our store, 25% of our profit goes towards empowering and uplifting remarkable women.
Testimonials for Positively Africana By Aimee
What People Are Saying
Having a long-distance love can be a perfect opportunity to be creative! As long as love is nurtured, it will always grow. My partner, Iani, gifted me the most beautiful earrings and a lovely elephant ring from Positively Africana during his recent travels to see me and celebrate love.
His choice to shop at Positively Africana was perfectly fitting, as their brand provides authentic labors of love from the beautiful, distant lands of Africa. Love Travels from hand to heart and is well nurtured by Aimee and her team at Positively Africana. The effort put into the art, means all the more to the receiver of the gift. Love is about thoughtfulness and long-lasting gestures.
"Aimee was present, attentive and helpful during my time shopping at Positively Africana. The store offers elegant handcrafted jewelry made by artists in Africa." Iani shared with me as my eyes sparkled in awe. I admire the elegant, organic nature that my gifts have that are well accompanied by their long-lasting quality. They will be cherished capsules of love for years to come.
It is exciting to me that a brand such as Positively Africana is placed in the heart of our Northampton Thornes Market to bring a celebration of diversity and authenticity to the community. Supporting the gifts and talents that other parts of the world can share is a most precious gesture of appreciation for life. Supporting businesses like Positively Africana can help African families continue to live healthy and joyfully, simply by shopping for a loved one on Valentine's Day. Be a part of the movement and support African artists spread their love.
Help Love Travel. -Heyley Christine Westcott