16
July
2025
Positively Africana by Aimee
Gift Shop: Level 2, Thornes Marketplace
150 Main Street, Northampton, MA
Your Premier Destination for Authentic African Luxury
Exclusive Collections
- Authentic African Jewelry & Accessories
- Museum-Quality Home Décor
- Limited Edition Aimee Dolls
- Premium African-Inspired Fashion
- Handcrafted Cultural Artifacts
- African Dance & Fitness Experiences
Why We're Different
- Founded by a Native Congolese Woman: Cultural Expert
- Direct Partnerships with African Artisans
- 25% of Profits Support Women in Congo
- Nationwide Shipping Available
- Exclusive Collections You Won’t Find Elsewhere
Authenticity Meets Excellence
Step into a world curated by Aimee Salmon, born and raised in the Democratic Republic of the Congo. From the heart of Africa to New England’s cultural hub, we bring you handpicked treasures that can’t be found anywhere else.
Every purchase tells a story, supports an artisan, and brings authentic African luxury to your life.
Fitness Programs
Take our online group exercise classes from your home, and in person at Studio Helix Level 3, Thornes Marketplace, 150 Main Street, Northampton, MA.
Authentic Handmade Gift Shop
Positively Africana By Aimee is your destination and center for everything Africana in Northampton and Beyond. With our nationwide shipping service, our products can be delivered right to your doorstep.
Corporate Wellness
We offer corporate wellness programs that emphasize the importance of all-round wellness.
MEET THE FOUNDER
Hi! I'm Aimee,
founder of
Positively Africana by Aimee
Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...
Our Current Favorites
Fresh year, Royal power!
Step into the everyday season with style and sophistication. Our new vibrant blazers, crafted from exquisite African textiles, seamlessly blend authenticity and cultural richness.
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The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Purple – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Light Blue – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Neutral Kitenge Blazers – Suit Jackets for Women Made in the Congo
$185.00
Upcoming Positively Africana By Aimee Events
Fitness Classes, Corporate Wellness Sessions, and Other Events.
17
July
2025
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
18
July
2025
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
![[Virtual] Functional Strength Training](https://positivelyafricana.com/wp-content/uploads/2023/11/Virtual-Functional-Strength-Training-474x324.jpg)
21
July
2025
22
July
2025
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
23
July
2025
24
July
2025
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
25
July
2025
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
28
July
2025
29
July
2025
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
30
July
2025
31
July
2025
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
POWER YOUR VIBE
Positively Africana By Aimee Fitness Collection
Positively Africana recognizes and celebrates the tremendous influence of African heritage, art, and styles in the global fashion industry. Our brand is driven by the belief that together, we are stronger. We are committed to making a positive impact in the world, and every purchase you make directly supports this mission. By choosing our products, you become a part of our journey towards inspiring change and embracing inclusivity for all. What sets us apart is our unwavering dedication to supporting women in the Congo. No matter what item you purchase from our store, 25% of our profit goes towards empowering and uplifting remarkable women.
Testimonials for Positively Africana By Aimee
5/5
What People Are Saying
Wonderful shop. Top service. The owner is lovely and welcomes you at once. The quality of the merchandise is stellar. I have a doll and several pairs of earrings from this shop. I absolutely love it here.
Aimee is fantastic and her products are varied and beautiful. I’ve gotten a bag for myself, decorations for gifts, and have been eyeing some earrings. I strongly recommend Positively Africana to anyone strolling through Northampton!
I enjoyed my experience at the Positively Africana kiosk in Thorne's marketplace. Aimee was friendly and welcoming and I appreciated how she told me about the country of origin and materials of each item I looked at. I purchased a pair of bold earrings made in Rwanda from natural plant fibers.
I absolutely LOVE Aimee and the products she has. Her passion for her work is fire, and I love how I'm was able to use the "Aimee doll" to teach my toddler how to take care of her gorgeously curly hair through play. Aimee's products are really special and unique because Aimee puts deep care into what she puts out into the world. That is evident through all the work she has put into her brand and ensuring that she is accessible. Great work, Positively Africana!
I support Black and Brown businesses and it’s a pleasure supporting Positively Africana knowing the inventory comes from Africa. I love the cause and the merchandise.
Aimee is so customer-centric. She knew exactly what I was looking for and the fit that I wanted. Service is unparalleled at Positively Africana. This is a one-of-a-kind shop in western Mass that serves all kinds of customers. The owner is smart, friendly, and focused on your enjoying the shopping experience. You don't need an occasion to visit the store, and it's a great place to pick up a unique gift for a holiday or special occasion.
Positively Africana and its owner Aimee are true gems and a must visit when in Northampton! The products are absolutely beautiful and amazing quality. Aimee empowers not only the women in Africa that she sources products from, but also women, men and children all over the Pioneer Valley and beyond with her social media reach. Our community is very lucky to have her!
"Love Travels"
Having a long-distance love can be a perfect opportunity to be creative! As long as love is nurtured, it will always grow. My partner, Iani, gifted me the most beautiful earrings and a lovely elephant ring from Positively Africana during his recent travels to see me and celebrate love.
His choice to shop at Positively Africana was perfectly fitting, as their brand provides authentic labors of love from the beautiful, distant lands of Africa. Love Travels from hand to heart and is well nurtured by Aimee and her team at Positively Africana. The effort put into the art, means all the more to the receiver of the gift. Love is about thoughtfulness and long-lasting gestures.
"Aimee was present, attentive and helpful during my time shopping at Positively Africana. The store offers elegant handcrafted jewelry made by artists in Africa." Iani shared with me as my eyes sparkled in awe. I admire the elegant, organic nature that my gifts have that are well accompanied by their long-lasting quality. They will be cherished capsules of love for years to come.
It is exciting to me that a brand such as Positively Africana is placed in the heart of our Northampton Thornes Market to bring a celebration of diversity and authenticity to the community. Supporting the gifts and talents that other parts of the world can share is a most precious gesture of appreciation for life. Supporting businesses like Positively Africana can help African families continue to live healthy and joyfully, simply by shopping for a loved one on Valentine's Day. Be a part of the movement and support African artists spread their love.
Help Love Travel. -Heyley Christine Westcott
Having a long-distance love can be a perfect opportunity to be creative! As long as love is nurtured, it will always grow. My partner, Iani, gifted me the most beautiful earrings and a lovely elephant ring from Positively Africana during his recent travels to see me and celebrate love.
His choice to shop at Positively Africana was perfectly fitting, as their brand provides authentic labors of love from the beautiful, distant lands of Africa. Love Travels from hand to heart and is well nurtured by Aimee and her team at Positively Africana. The effort put into the art, means all the more to the receiver of the gift. Love is about thoughtfulness and long-lasting gestures.
"Aimee was present, attentive and helpful during my time shopping at Positively Africana. The store offers elegant handcrafted jewelry made by artists in Africa." Iani shared with me as my eyes sparkled in awe. I admire the elegant, organic nature that my gifts have that are well accompanied by their long-lasting quality. They will be cherished capsules of love for years to come.
It is exciting to me that a brand such as Positively Africana is placed in the heart of our Northampton Thornes Market to bring a celebration of diversity and authenticity to the community. Supporting the gifts and talents that other parts of the world can share is a most precious gesture of appreciation for life. Supporting businesses like Positively Africana can help African families continue to live healthy and joyfully, simply by shopping for a loved one on Valentine's Day. Be a part of the movement and support African artists spread their love.
Help Love Travel. -Heyley Christine Westcott
From Our Blog
Catch up on all the latest news from Positively Africana
