![[Virtual] Functional Strength Training](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDc0IDMyNCIgd2lkdGg9IjQ3NCIgaGVpZ2h0PSIzMjQiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
06
April
2026
Founder-Led | Mission-Driven | Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
Founder-led media and African stories in real time—from Northampton, across the U.S., and around the world.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
- Level 2, Thornes Marketplace, Northampton, MA
Founder-Led
Mission-Driven
Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
- Level 2, Thornes Marketplace, Northampton, MA
Retail | Fitness | Community Experiences | Workshops | Media By Aimee | African Ubuntu Leadership Training
African Retail and Gift Shop
Hosted By Positively Africana By Aimee
Handmade African gifts, curated collections, authentic craftsmanship, 25% of profits support women entrepreneurs in the Congo. Shop in-store in Northampton, MA or online with nationwide shipping.
Group Exercise Classes and Fitness
Hosted By Positively Africana By Aimee
Ubuntu-powered cultural wellness experience. Trained and passionate instructors. Adults only. 6 classes per week. Community-powered movement and connection.
Community Events and Cultural Experiences
Hosted By Positively Africana By Aimee
Workshops, panels, gatherings, and special events rooted in African culture and community building. Join us for Sustainable Fashion Fair, Family Jazz, and more.
Media By Aimee
Hosted By Positively Africana By Aimee
Storytelling, content creation, community features, and cultural narratives that celebrate African culture and founder-led entrepreneurship.
African Ubuntu Leadership Training
Hosted By Positively Africana By Aimee
Programming, workshops, and leadership development rooted in Ubuntu philosophy and authentic cultural exchange.
Spring is here, and Mother's Day is coming. This is the season for new arrivals, fresh color, and gifts with meaning.
Discover curated favorites from Positively Africana By Aimee, featuring African Bold Kitenge Blazers, dresses, unique jewelry, accessories, handcrafted gifts, new arrivals added weekly, and cultural and community experiences.
Every gift carries a story.
Every purchase supports women.
Every experience builds community locally, nationally, and globally.
25% of profits support women entrepreneurs in the Congo.
Shop Online With Nationwide Shipping
Visit Us in Northampton, MA
Positively Africana By Aimee: Founder-Led. Mission-Driven. Community-Powered. Nationwide.
All offerings hosted by Positively Africana By Aimee.
FEatured Products
[IN PERSON] Family Jazz with Professor Lauren Cox
Sunday, May 3 | 1:00 - 2:15 PM
Family Jazz is a joyful, story-driven dance experience designed for everyone. You don’t have to be a parent to participate — this is a welcoming space for families, friends, solo dancers, and anyone curious about moving, connecting, and having fun together.
Come as you are. Bring water and get ready to move, connect, and have fun. All ages welcome.
African Gifts by Occasion — Handmade, Ethical & Meaningful
Discover African gifts for every occasion, including birthdays, weddings, holidays, and cultural celebrations. Each piece is ethically handcrafted by African artisans and rooted in tradition, storytelling, and Ubuntu values — perfect for thoughtful, intentional gifting.
African Gifts by Theme — Handmade, Ethical & Culturally Rooted
Explore African gifts by theme, including heritage gifts, handmade and artisan-made pieces, ethical and fair-trade collections, and wellness-inspired gifts. Each item is crafted with care and purpose, supporting African artisans and women entrepreneurs in the Congo.
GIFT CARDS - GIVE THE gIFT OF CHOICE
Use In-Store OR Online Nationwide
SHOP BY CATEGORY
Shop with Purpose. Celebrate with Culture
Explore our curated collections of authentic handmade African gifts — from jewelry and bags to home décor, dolls, clothing, and more. Each piece is ethically crafted by skilled African artisans and rooted in culture, purpose, and community impact.
FITNESS MEMBERSHIP GIFTS
- Gift can be purchased as a recurring monthly membership
- Ideal for personal health, wellness, and fitness goals
Unlimited classes in-Person or Online + 10% off all retail.
Book Virtual Shopping (Personalized With Aimee)
Let’s shop together online with Aimee from anywhere.
Choose a time, share what you’re shopping for, and Aimee will curate pieces just for you based on your style, budget, and what you love. We’ll ship your order to you.
- Perfect for yourself or as a gift for a loved one.
- Members get 10% off in-person and online.
- Shop online. Ship nationwide.
Book Virtual Shopping (Personalized With Aimee)
Let’s shop together online with Aimee from anywhere.
Choose a time, share what you’re shopping for, and Aimee will curate pieces just for you based on your style, budget, and what you love. We’ll ship your order to you.
- Perfect for yourself or as a gift for a loved one.
- Members get 10% off in-person and online.
- Shop online. Ship nationwide.
In-store
Positively Africana By Aimee, Level 2, 150 Main Street, Northampton, MA 01060
- (413) 297-8010
- Mon - Thu 10am-6pm
- Fri - Sat 10am-8pm
- Sun 12pm-5pm
Find Us
Online
Shop from anywhere, nationwide shipping available, free shipping on orders over $100
Find Us
In-store
Positively Africana By Aimee, Level 2, 150 Main Street, Northampton, MA 01060
- (413) 297-8010
- Monday-Thur 10am-6pm
- Fri - Sat 10am-8pm
- Sunday 12pm-5pm
Online
Shop from anywhere, nationwide shipping available, free shipping on orders over $100
Every Purchase Makes an Impact
Positively Africana By Aimee: 25% of all profits support women entrepreneurs and artists in the Congo. Whether you shop in-store or online, you’re helping to support our mission.
Meet Aimee, Founder
Born in the Democratic Republic of the Congo, Aimee founded Positively Africana to celebrate African culture and support women artisans. Please find us at Positively Africana By Aimee, located at Level 2 Thornes Marketplace in Northampton, MA. Shop in-store or online nationwide.
Testimonials for Positively Africana By Aimee
Rated 5 out of 5
What People Are Saying
Upcoming Positively Africana By Aimee Events
Fitness Classes, Corporate Wellness Sessions, and Other Events.
07
April
2026
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
08
April
2026
09
April
2026
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
10
April
2026
8:00 am - 9:00 am
[VIRTUAL] Strong Nation HIIT
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
10
April
2026
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
13
April
2026
14
April
2026
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
15
April
2026
16
April
2026
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
17
April
2026
8:00 am - 9:00 am
[VIRTUAL] Strong Nation HIIT
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
17
April
2026
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
Join our community + get exclusive rewards, early access to new collections, and updates on the impact we're making together.
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Join our community + get exclusive rewards, early access to new collections, and updates on the impact we're making together.
FAQ
From Our Blog
Catch up on all the latest news from Positively Africana
Mother’s Day Stories: Celebrating Mothers Who Build, Create, and Lead Across All Walks of Life
March 26, 2026
Aimee and her son—love, pride, and joy The Real Story of Mother’s Day: Beyond One Day, Into Every Day Mother’s Day is not a single moment. It is a movement.At
From Bukavu to Northampton: African Community Visibility, Women Entrepreneurs, and Connection Across Borders with Positively Africana By Aimee Media
March 23, 2026
Gala des Femmes Entrepreneures Culturelles in Bukavu—women entrepreneurs showcasing creativity and business Spring always reminds me that growth is not only seasonal, it is intentional. It is the time when
Spring at Positively Africana By Aimee: New Arrivals, Vendor Events & Community
March 22, 2026
Aimee in African fashion by the water—spring energy in Florida There is a particular kind of energy that arrives with April. More light. More movement. More people ready to be
