African Luxury. Local Heart. Global Impact. ✨

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Welcome to the World of Positively Africana By Aimee

​​Positively Africana is your go-to destination for everything Africana, whether you’re looking for African-inspired apparel or authentic handmade African crafts. We are located at Level 2, Thornes Marketplace, 150 Main Street, Northampton, MA, and you can also shop with us online.

Our authentic gift shop in Northampton focuses on handmade accessories and artisan home decor, crafted in Africa or inspired by the continent’s strength and beauty. We aim to showcase Africa’s creativity, beauty, and cultural legacy through a wide range of products, including African jewelry, bold African print clothing, and unique African designs. You’ll find everything from African print dresses and athleisure wear for women to eco-friendly home decor and cultural heritage fashion.

At Positively Africana, we offer more than just products; we offer a celebration of African stories and empowerment. Our collection carries the unique narratives of our ancestors and countless African women, including myself. Plus, we host vibrant group exercise classes featuring African-inspired workout and care routines.

Shop with Purpose! 25% of all profits from Positively Africana go toward supporting women entrepreneurs and artists in the Congo, helping to empower communities and sustain traditional craftsmanship.

Aimee Salmon leading a fitness class.

Fitness Programs

Take our online group exercise classes from your home, and in person at Studio Helix Level 3, Thornes Marketplace, 150 Main Street, Northampton, MA.

Take A Class
Aimee handing out some gifts for State Senator Jo Comerford

Authentic Handmade Gift Shop

Positively Africana By Aimee is your destination and center for everything Africana in Northampton and  Beyond. With our nationwide shipping service, our products can be delivered right to your doorstep.

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Aimee Salmon Speaking

Corporate Wellness

We offer corporate wellness programs that emphasize the importance of all-round wellness.

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MEET THE FOUNDER

Hi! I'm Aimee,
founder of
Positively Africana by Aimee

Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...

READ OUR STORY

Our Current Favorites

Fresh year, Royal power!
Step into the everyday season with style and sophistication. Our new vibrant blazers, crafted from exquisite African textiles, seamlessly blend authenticity and cultural richness.

Upcoming Positively Africana By Aimee Events

Fitness Classes, Corporate Wellness Sessions, and Other Events.

Click Here to Sign Up for Monthly Fitness Membership
See Full Calendar
POWER YOUR VIBE

Positively Africana By Aimee Fitness Collection

Positively Africana recognizes and celebrates the tremendous influence of African heritage, art, and styles in the global fashion industry. Our brand is driven by the belief that together, we are stronger. We are committed to making a positive impact in the world, and every purchase you make directly supports this mission. By choosing our products, you become a part of our journey towards inspiring change and embracing inclusivity for all. What sets us apart is our unwavering dedication to supporting women in the Congo. No matter what item you purchase from our store, 25% of our profit goes towards empowering and uplifting remarkable women.

See The Collection
Aimee Salmon posing in a Positively Africana Tank Top.

Testimonials for Positively Africana By Aimee

5/5

What People Are Saying

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Millicent Jackson
19:59 01 May 24
Wonderful shop. Top service. The owner is lovely and welcomes you at once. The quality of the merchandise is stellar. I have a doll and several pairs of earrings from this shop. I absolutely love it here.
Caitlin Reed
11:19 29 Apr 24
Aimee is fantastic and her products are varied and beautiful. I’ve gotten a bag for myself, decorations for gifts, and have been eyeing some earrings. I strongly recommend Positively Africana to anyone strolling through Northampton!
Andrea Muraskin
01:44 14 Apr 24
I enjoyed my experience at the Positively Africana kiosk in Thorne's marketplace. Aimee was friendly and welcoming and I appreciated how she told me about the country of origin and materials of each item I looked at. I purchased a pair of bold earrings made in Rwanda from natural plant fibers.
Talyn Rahman-Figueroa
17:24 03 Apr 24
I absolutely LOVE Aimee and the products she has. Her passion for her work is fire, and I love how I'm was able to use the "Aimee doll" to teach my toddler how to take care of her gorgeously curly hair through play. Aimee's products are really special and unique because Aimee puts deep care into what she puts out into the world. That is evident through all the work she has put into her brand and ensuring that she is accessible. Great work, Positively Africana!
Maria Del Carmen Rodriguez
23:45 25 Mar 24
I support Black and Brown businesses and it’s a pleasure supporting Positively Africana knowing the inventory comes from Africa. I love the cause and the merchandise.
Yves Salomon-Fernandez
10:47 22 Mar 24
Aimee is so customer-centric. She knew exactly what I was looking for and the fit that I wanted. Service is unparalleled at Positively Africana. This is a one-of-a-kind shop in western Mass that serves all kinds of customers. The owner is smart, friendly, and focused on your enjoying the shopping experience. You don't need an occasion to visit the store, and it's a great place to pick up a unique gift for a holiday or special occasion.
Jocelyn Roby
11:55 21 Feb 24
Positively Africana and its owner Aimee are true gems and a must visit when in Northampton! The products are absolutely beautiful and amazing quality. Aimee empowers not only the women in Africa that she sources products from, but also women, men and children all over the Pioneer Valley and beyond with her social media reach. Our community is very lucky to have her!
Heyley Westcott
22:56 26 Jan 24
"Love Travels"Having a long-distance love can be a perfect opportunity to be creative! As long as love is nurtured, it will always grow. My partner, Iani, gifted me the most beautiful earrings and a lovely elephant ring from Positively Africana during his recent travels to see me and celebrate love.His choice to shop at Positively Africana was perfectly fitting, as their brand provides authentic labors of love from the beautiful, distant lands of Africa. Love Travels from hand to heart and is well nurtured by Aimee and her team at Positively Africana. The effort put into the art, means all the more to the receiver of the gift. Love is about thoughtfulness and long-lasting gestures."Aimee was present, attentive and helpful during my time shopping at Positively Africana. The store offers elegant handcrafted jewelry made by artists in Africa." Iani shared with me as my eyes sparkled in awe. I admire the elegant, organic nature that my gifts have that are well accompanied by their long-lasting quality. They will be cherished capsules of love for years to come.It is exciting to me that a brand such as Positively Africana is placed in the heart of our Northampton Thornes Market to bring a celebration of diversity and authenticity to the community. Supporting the gifts and talents that other parts of the world can share is a most precious gesture of appreciation for life. Supporting businesses like Positively Africana can help African families continue to live healthy and joyfully, simply by shopping for a loved one on Valentine's Day. Be a part of the movement and support African artists spread their love.Help Love Travel. -Heyley Christine Westcott
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