Positively Africana By Aimee
Founder-Led | Mission-Driven | Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
Founder-led media and African stories in real time—from Northampton, across the U.S., and around the world.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
Positively Africana By Aimee
Founder-Led
Mission-Driven
Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
Shop handcrafted African gifts with meaning. Nationwide shipping. 25% of profits support women entrepreneurs in the Congo.
Best Sellers at Positively Africana by Aimee
Handmade in Africa | Ships Nationwide | Secure Checkout | 25% Impact
Testimonials for Positively Africana By Aimee
What People Are Saying
Retail | Fitness | Community Experiences | Workshops | Media By Aimee | African Ubuntu Leadership Training
African Retail and Gift Shop
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Handmade African gifts, curated collections, authentic craftsmanship, 25% of profits support women entrepreneurs in the Congo. Shop in-store in Northampton, MA or online with nationwide shipping.
October 4 Fitness Master Class
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Join the Positively Africana by Aimee community for an energizing Afrobeats and Hip-Hop fitness experience. Move, connect, and have fun with Aimee and Tiffany. All fitness levels welcome.
Gift Certificates
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Gift Certificates from Positively Africana By Aimee are the easiest way to give something meaningful without guessing. Choose an amount, and let them decide what speaks to them, whether that is an artisan-made gift, a cultural experience, or a wellness moment. We’ve got you covered.
Group Exercise Classes and Fitness
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Ubuntu-powered cultural wellness experience. Trained and passionate instructors. Adults only. 6 classes per week. Community-powered movement and connection.
Cultural and Community Events - Cultural Experiences
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Workshops, panels, gatherings, and special events rooted in African culture and community building. Join us for Sustainable Fashion Fair, Family Jazz, and more.
Media By Aimee
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Storytelling, content creation, community features, and cultural narratives that celebrate African culture and founder-led entrepreneurship.
African Ubuntu Leadership Training
Positively Africana By Aimee | Founder-led. Mission-driven. Community-powered.
Programming, workshops, and leadership development rooted in Ubuntu philosophy and authentic cultural exchange.
Our Impact: More Than a Purchase
Every product, experience, and story supports African women artisans, celebrates culture, and builds global community.
Rooted in Ubuntu — “I am because we are” — Positively Africana By Aimee is built on meaningful connection, not transactions.
We partner directly with women artisans across Africa, including the Congo and Kenya, to bring you handcrafted pieces with real stories behind them. No middlemen. No mass production. Just authentic craftsmanship and real opportunity.
25% of all profits support women entrepreneurs in the Congo, helping create sustainable income, independence, and dignity.
Every purchase you make:
Supports skilled African artisans
Preserves cultural traditions
Creates real economic opportunity
Connects you directly to the maker
25% of all profits support women entrepreneurs in the Congo, helping create sustainable income, independence, and dignity.
FALL at Positively Africana By Aimee
Experience the warmth of fall with Positively Africana By Aimee. This season is all about grounding, gifting, and community. Explore new arrivals added regularly, discover handcrafted African jewelry, home decor, and meaningful gifts, and stay connected through cultural events and wellness experiences. Rooted in Northampton, Massachusetts. Available nationwide with shipping to all 50 states.
Stay Grounded with Positively Africana By Aimee All Fall Long
Shop Fall New Arrivals and Best Sellers by Category
Shop with Purpose. Celebrate with Culture
Explore our curated collections of authentic handmade African gifts — from jewelry and bags to home décor, dolls, clothing, and more. Each piece is ethically crafted by skilled African artisans and rooted in culture, purpose, and community impact.
Activewear
From workouts to everyday adventures, discover comfortable and versatile activewear designed to keep up with your lifestyle. Whether you are heading to a fitness class, running errands, meeting friends, or simply enjoying your day, our collection offers styles that make it easy to move with confidence while feeling comfortable and looking your best. Find pieces you will love to wear, wherever life takes you.
Shop Your Way
Meaningful African Gifts
Shop handmade gifts with purpose. Every piece supports women entrepreneurs and artists in the Congo.
Home Decor + Textiles
Transform your space with handmade African textiles, mudcloth, kitenge, and baoule fabric. Each piece tells a story and supports artisans across the African continent.
MEET AIMEE, FOUNDER & CEO
Founder & CEO, Positively Africana By Aimee – Business Strategist and Builder, Cultural Bridge Builder, Storyteller (Media By Aimee), and Fitness Entrepreneur (Mount Holyoke College alumna, Frances Perkins Scholar Graduate)
Born in the Democratic Republic of the Congo, Aimee founded Positively Africana to build a platform that celebrates African culture, supports women artisans across the continent, and amplifies African stories through Media By Aimee. Based in Northampton and serving nationwide, every piece, every class, every experience is rooted in her mission: to build community, honor authenticity, and create lasting impact.
This page is dedicated to my grandmother, Tate Bikuwe—my role model and inspiration. I’m here to continue her legacy and inspire the next generation to see what’s possible for them.
MEET AIMEE, FOUNDER & CEO
Founder & CEO, Positively Africana By Aimee – Business Strategist and Builder, Cultural Bridge Builder, Storyteller (Media By Aimee), and Fitness Entrepreneur (Mount Holyoke College alumna, Frances Perkins Scholar Graduate)
Born in the Democratic Republic of the Congo, Aimee founded Positively Africana to build a platform that celebrates African culture, supports women artisans across the continent, and amplifies African stories through Media By Aimee. Based in Northampton and serving nationwide, every piece, every class, every experience is rooted in her mission: to build community, honor authenticity, and create lasting impact.
This page is dedicated to my grandmother, Tate Bikuwe—my role model and inspiration. I’m here to continue her legacy and inspire the next generation to see what’s possible for them.
Featured Partner Spotlight
Positively Africana By Aimee Kenya Representative
Name: Mary
Positively Africana By Aimee Kenya Representative
Location: Nairobi, Kenya
Working with Positively Africana By Aimee has been a lifeline for me, both financially and personally, especially during difficult times. The opportunities and support I’ve received have allowed me to sustain my business and provide for my family when it mattered most. Through Aimee’s training and guidance, I’ve grown in confidence, sharpened my craft, and learned how to manage my business more effectively
Jitegemee Children's Program
Jitegemee Children’s Program is a nonprofit organization in Machakos, Kenya, dedicated to empowering children and youth through education, vocational training, mentorship, healthcare, and economic opportunity. Their holistic approach helps create brighter futures for individuals, families, and communities.
Our Impact
At Positively Africana By Aimee, 25% of our profits directly support Jitegemee Children’s Program. Every purchase helps expand access to education, mentorship, vocational skills, and wellness resources that empower the next generation.
September 6 Fitness Travelers Master Class
Sunday, September 6 | 6:00 – 8:00 PM | Studio 116, Amherst, MA
Join us for a high-energy Fitness Travelers Master Class featuring African-inspired movement, functional strength training, HIIT, and community connection. This welcoming experience is designed for all fitness levels—whether you’re just getting started or looking to challenge yourself.
Move with purpose, build strength, and connect with a supportive community in an uplifting environment.
October Fitness Travelers Master Class
Date: October 4, 2026
Time: 6:00 PM – 8:00 PM
Location: Studio 116, 460 West St, Amherst, MA 01002
Join Positively Africana By Aimee on October 4 for a special Fitness Travelers Master Class featuring African-inspired movement, dance fitness, strength training, and community connection. Come move, have fun, and experience a welcoming fitness experience designed for all fitness levels.
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Community Changed My Life: How Loneliness, Isolation, and Postpartum Led Me to Build Positively Africana By Aimee — Fitness Programs
Join Positively Africana By Aimee on October 4 for a special Fitness Travelers Master Class featuring African-inspired movement, dance fitness, strength training, and community connection. Come move, have fun, and experience a welcoming fitness experience designed for all fitness levels.