African Luxury. Local Heart. Global Impact. ✨
Welcome to the World of Positively Africana By Aimee
Positively Africana is your go-to destination for everything Africana, whether you’re looking for African-inspired apparel or authentic handmade African crafts. We are located at Level 2, Thornes Marketplace, 150 Main Street, Northampton, MA, and you can also shop with us online.
Our authentic gift shop in Northampton focuses on handmade accessories and artisan home decor, crafted in Africa or inspired by the continent’s strength and beauty. We aim to showcase Africa’s creativity, beauty, and cultural legacy through a wide range of products, including African jewelry, bold African print clothing, and unique African designs. You’ll find everything from African print dresses and athleisure wear for women to eco-friendly home decor and cultural heritage fashion.
At Positively Africana, we offer more than just products; we offer a celebration of African stories and empowerment. Our collection carries the unique narratives of our ancestors and countless African women, including myself. Plus, we host vibrant group exercise classes featuring African-inspired workout and care routines.
Shop with Purpose! 25% of all profits from Positively Africana go toward supporting women entrepreneurs and artists in the Congo, helping to empower communities and sustain traditional craftsmanship.
Fitness Programs
Take our online group exercise classes from your home, and in person at Studio Helix Level 3, Thornes Marketplace, 150 Main Street, Northampton, MA.
Authentic Handmade Gift Shop
Positively Africana By Aimee is your destination and center for everything Africana in Northampton and Beyond. With our nationwide shipping service, our products can be delivered right to your doorstep.
Corporate Wellness
We offer corporate wellness programs that emphasize the importance of all-round wellness.
MEET THE FOUNDER
Hi! I'm Aimee,
founder of
Positively Africana by Aimee
Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...
Our Current Favorites
Fresh year, Royal power!
Step into the everyday season with style and sophistication. Our new vibrant blazers, crafted from exquisite African textiles, seamlessly blend authenticity and cultural richness.
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The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Purple – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Bold Kitenge Blazers In Light Blue – Suit Jackets for Women made in the Congo
$185.00 -
The Positively Africana By Aimee Clothing Collection
African Neutral Kitenge Blazers – Suit Jackets for Women Made in the Congo
$185.00
Upcoming Positively Africana By Aimee Events
Fitness Classes, Corporate Wellness Sessions, and Other Events.
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
POWER YOUR VIBE
Positively Africana By Aimee Fitness Collection
Positively Africana recognizes and celebrates the tremendous influence of African heritage, art, and styles in the global fashion industry. Our brand is driven by the belief that together, we are stronger. We are committed to making a positive impact in the world, and every purchase you make directly supports this mission. By choosing our products, you become a part of our journey towards inspiring change and embracing inclusivity for all. What sets us apart is our unwavering dedication to supporting women in the Congo. No matter what item you purchase from our store, 25% of our profit goes towards empowering and uplifting remarkable women.
Testimonials for Positively Africana By Aimee
What People Are Saying