Shades of Fall

Light up the season with our
fall-themed accessories.

Welcome to Positively Africana

Positively Africana is not a gym, dance studio, or store. It’s a movement to shift the body, mind, and heart.

Aimee Salmon leading a fitness class.

Fitness Programs

Did you know that you can take our online group exercise classes anywhere, Massachusetts time?? And In-person in Amherst, Massachusetts?

Two women with afros laughing 700px

Positively Africana Store

Positively Africana reflects artistic culture and representation of Africa across New England and Beyond.

Aimee Salmon Speaking

Corporate Wellness

We offer corporate wellness programs that emphasize the importance of all-round wellness.

Featured Products

Most of our accessories are made by women in the Congo and in Kenya.
25% of all our profits go to women craftspeople and entrepreneurs in the Congo. 


Hi! I'm Aimee,
founder of
Positively Africana

Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...

Upcoming Events

Fitness Classes, Corporate Wellness Sessions, and Other Events.


Ujamaa Fitness

Are you looking for a fun and exciting way to bring your university or corporate community together? Welcome to “Ujamaa Fitness” – where community is at the heart of our active lifestyle program. Ujamaa literally means “community” in Swahili, and our unique and inclusive approach to fitness is designed to help everyone involved feel like warriors. From Zumba to high-intensity strength training, our Africana- inspired music and energy will leave you feeling empowered and ready to take on the day.

Testimonials for Positively Africana


What People Are Saying

Dance has always been something that I loved. So when I found Aimee’s dance fitness classes it was a perfect fit.
Laura Elisabeth
Laura Elisabeth
Every time I go, I leave with a smile on my face, the inspiration to stay active, and the motivation to stay connected in my community.
Marita Banda
Marita Banda
Aimee's Zumba class has been such a game changer for is a place where I can be confident, playful, and fully engaged-body, mind, and spirit
Nicole Coker
Nicole Coker

Our Current Favorites

Our current favorite picks from the store.

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