Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.
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Category: Upendo Collection

Curated by Aimee. Handmade by artists across the African continent. Community-powered. 

Nationwide Shipping Available | 📍 Level 2, 150 Main St Northampton, MA, 01060

25% of profits support women entrepreneurs in the Congo.

Inspired by the Swahili word for love, our “Upendo” collection of Africana athleisure is all about showing love for yourself and expressing your unique personality.

From wild prints to traditional kitenge designs, our Africana athleisure offers a unique and stylish twist to your wardrobe. Our collection ranges from tank tops to blazers, so you can be fierce at the gym, the grocery store, or your next social event.

With our unique blend of African-inspired designs, you’ll not only look great but also feel confident and empowered to express your individuality. Mix and match our patterns and colors to truly show off your style and personality.

Why it matters

why it matters copy coming soon
Vendor Table to Explore Spring collections Positively Africana by Aimee

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