Amherst Global Village Festival

We accepted the invitation to the Amherst Global Village Festival on Saturday, April 11, and we’re so happy to participate again this year in this community celebration. 🌟🌎

At Positively Africana By Aimee, we’re a founder-led media company bringing you real African stories in real time, and events like this matter because they celebrate cultural diversity and strengthen inclusivity across our community.

Last year was our first year participating, and more than 1,000 members of our community attended. We’re excited for an even bigger and better festival in 2026. Come through for good vibes and community fun, full of culture. Here’s what you can expect:

🌮🥡 International food vendors featuring cuisines from around the world
💃🎤 Live performances with traditional music and dance
🛍️🧶 Local vendors sharing diverse crafts and products

This event is hosted by the Town of Amherst Department of Diversity, Equity, and Inclusion, the Amherst Human Rights Commission, and Amherst Regional Public Schools, in partnership with the Multilingual Parent Advisory Council, Amherst Business Improvement District, Amherst Area Chamber of Commerce, and the Black Business Association of Amherst Area.

Save the date—we’ll see you there! 🌍

Partnership & Collaboration Policy

Positively Africana By Aimee is a founder-led, independent cultural platform and brand rooted in African culture, community, and purpose. We are a local platform with national reach. Our mission is to serve as a cultural bridge through authentic African products, experiences, and wellness, while reinvesting impact. Twenty-five percent of our profits support women entrepreneurs in the Congo.

Our values are authenticity, representation, respect, and community impact. We believe deeply in collaboration and partnerships that create real value for everyone involved.

Positively Africana By Aimee believes in win-win partnerships built on mutual respect and equal value exchange. We provide real value through cultural programming, authentic products and experiences, promotion support when agreed, and clear communication. In return, we ask for the same: clear attribution, mutual benefit, and respect for our brand independence, platform, and data.

For any free promotion we provide, or sponsorship, that is all we ask in return: clear credit and visibility, using our full brand name, Positively Africana By Aimee, in all event materials and promotions. If additional promotion is requested beyond that, sponsorship or paid promotion may be required.

We are open to partnerships that are truly win-win and align with our mission. We welcome:

– Community collaborations that amplify African culture and voices
– Sponsorships with clear attribution and mutual benefit
– Co-branded events and experiences
– Vendor partnerships that respect our values and vision

We are committed to protecting our brand independence, our customers’ data, and the work we have built. All partnerships must be built on mutual respect and respect our ownership and autonomy.

For partnerships, we can provide:

– Clear communication on scope, timeline, and deliverables
– Public attribution and co-branding where applicable
– Authentic collaboration rooted in shared values
– Reporting tailored to the partnership type (promotion metrics, event outcomes, etc.)

We do not provide access to:

– Internal website analytics or audience data
– Pixel audiences or tracking assets
– Customer data, email lists, or private community information
– Internal strategies, processes, or operational systems

For partnership inquiries, please contact: aimee@positivelyafricana.com

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