Bag Day
Bag Day is back – Saturday, November 22!
A Northampton Tradition
Get ready for an amazing shopping celebration. On Saturday, November 22, 2025, enjoy 20% off selected items at our Level 2 Thornes Marketplace location.
Did you know? 25% of all profits support women entrepreneurs and artisans in the Congo.
Join us in-store for the full Bag Day experience. Discover unique treasures, honor vibrant African culture, and make a difference in the lives of others.
Member Advantage:
Stack your savings this holiday season. Monthly members get 10% off. Six-month members get 20% off all in-store purchases, plus Bag Day discounts.
Can’t make it to Thornes Marketplace? Visit our brand at www.positivelyafricana.com
- When: Saturday, November 22, 2025
- Where: Positively Africana By Aimee, located at Level 2, Thornes Marketplace, Northampton, MA (across from Booklink Books)
- Special Offer: 20% off selected items
Learn More: https://nnedigital.ac-page.com/BagDay
Partnership & Collaboration Policy
Positively Africana By Aimee is a founder-led, independent cultural platform and brand rooted in African culture, community, and purpose. We are a local platform with national reach. Our mission is to serve as a cultural bridge through authentic African products, experiences, and wellness, while reinvesting impact. Twenty-five percent of our profits support women entrepreneurs in the Congo.
Our values are authenticity, representation, respect, and community impact. We believe deeply in collaboration and partnerships that create real value for everyone involved.
Positively Africana By Aimee believes in win-win partnerships built on mutual respect and equal value exchange. We provide real value through cultural programming, authentic products and experiences, promotion support when agreed, and clear communication. In return, we ask for the same: clear attribution, mutual benefit, and respect for our brand independence, platform, and data.
For any free promotion we provide, or sponsorship, that is all we ask in return: clear credit and visibility, using our full brand name, Positively Africana By Aimee, in all event materials and promotions. If additional promotion is requested beyond that, sponsorship or paid promotion may be required.
We are open to partnerships that are truly win-win and align with our mission. We welcome:
– Community collaborations that amplify African culture and voices
– Sponsorships with clear attribution and mutual benefit
– Co-branded events and experiences
– Vendor partnerships that respect our values and vision
We are committed to protecting our brand independence, our customers’ data, and the work we have built. All partnerships must be built on mutual respect and respect our ownership and autonomy.
For partnerships, we can provide:
– Clear communication on scope, timeline, and deliverables
– Public attribution and co-branding where applicable
– Authentic collaboration rooted in shared values
– Reporting tailored to the partnership type (promotion metrics, event outcomes, etc.)
We do not provide access to:
– Internal website analytics or audience data
– Pixel audiences or tracking assets
– Customer data, email lists, or private community information
– Internal strategies, processes, or operational systems
For partnership inquiries, please contact: aimee@positivelyafricana.com
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