2026 Positively Africana Retail Store — Authentic African Gifts and More (Local & Nationwide)
Discover the beauty, meaning, and craftsmanship of authentic African culture at Positively Africana By Aimee. From curated gifts and jewelry to clothing, accessories, home décor, and the iconic Aimee Dolls, every piece tells a story of heritage, artistry, and purpose.
Shop with us
In-Store
- Thornes Marketplace, Level 2, Northampton, MA
Online
- Nationwide shipping available
Why Choose Positively Africana By Aimee
At Positively Africana By Aimee, every product tells a story. We celebrate authentic African craftsmanship, support artisans, and create meaningful connections through culture, quality, and community.
- Authentic, handmade, fair trade African products
- Curated by Aimee Salmon, Founder & CEO, blending culture, quality, and community
- Rooted in African heritage, celebrating artistry and tradition
- Crafted by skilled African artisans—each piece supports cultural integrity
- Social Impact: 25% of profits directly support women entrepreneurs in the Democratic Republic of the Congo
Loyalty & Membership Perks
Our members and fitness community enjoy exclusive benefits:
- 10% in-store discount for fitness members
- Early access to new arrivals and limited-edition collections
- Invitations to Community Nights and cultural events
- Exclusive offers and updates via our email community
Shop, Support, Celebrate African Heritage
Bring African heritage home, support artisans, and join a community that celebrates culture:
- Visit us in-store: Thornes Marketplace, Level 2, Northampton, MA.
- Shop online nationwide: Explore Best Sellers & New Arrivals.
- Join our community: Receive loyalty perks, early access, and exclusive updates.
Celebrate Culture. Shop with Purpose.
Every purchase supports women entrepreneurs in the Congo, preserves African traditions, and strengthens the Positively Africana community locally, nationally, and globally.