Holiday Milestone Celebration

2 Years at Thornes Marketplace and 8 Years in Business

Positively Africana By Aimee is celebrating 2 years running our brick-and-mortar storefront at Level 2, Thornes Marketplace, Northampton MA and 8 years in business and counting. Join us for a season of gratitude, community, and authentic African treasures.

• When: November 1 to December 31, 2025
• Where: Positively Africana By Aimee, Level 2, Thornes Marketplace, Northampton MA

Holiday Focus:

• Shop handcrafted gifts, join fitness classes, attend community events, and become part of our movement celebrating African culture and empowering women artisans.

• Step into Positively Africana By Aimee and discover authentic African treasures that celebrate culture, honor artisans, and create connection. Handcrafted African jewelry. Bold prints. Accessories. Clothing. Home décor. The Aimee Dolls. Unique gifts that tell a story.

Member Reminder:

Are you a member? Enjoy your member discount on all retail purchases this holiday season. Monthly members receive 10% off, and Six Month members receive 20% off all in-store purchases. Not a member yet? Join today and start saving on your favorite African treasures while supporting women artisans in the Congo.

• Learn more: PositivelyAfricana.com

Partnership & Collaboration Policy

Positively Africana By Aimee is a founder-led, independent cultural platform and brand rooted in African culture, community, and purpose. We are a local platform with national reach. Our mission is to serve as a cultural bridge through authentic African products, experiences, and wellness, while reinvesting impact. Twenty-five percent of our profits support women entrepreneurs in the Congo.

Our values are authenticity, representation, respect, and community impact. We believe deeply in collaboration and partnerships that create real value for everyone involved.

Positively Africana By Aimee believes in win-win partnerships built on mutual respect and equal value exchange. We provide real value through cultural programming, authentic products and experiences, promotion support when agreed, and clear communication. In return, we ask for the same: clear attribution, mutual benefit, and respect for our brand independence, platform, and data.

For any free promotion we provide, or sponsorship, that is all we ask in return: clear credit and visibility, using our full brand name, Positively Africana By Aimee, in all event materials and promotions. If additional promotion is requested beyond that, sponsorship or paid promotion may be required.

We are open to partnerships that are truly win-win and align with our mission. We welcome:

– Community collaborations that amplify African culture and voices
– Sponsorships with clear attribution and mutual benefit
– Co-branded events and experiences
– Vendor partnerships that respect our values and vision

We are committed to protecting our brand independence, our customers’ data, and the work we have built. All partnerships must be built on mutual respect and respect our ownership and autonomy.

For partnerships, we can provide:

– Clear communication on scope, timeline, and deliverables
– Public attribution and co-branding where applicable
– Authentic collaboration rooted in shared values
– Reporting tailored to the partnership type (promotion metrics, event outcomes, etc.)

We do not provide access to:

– Internal website analytics or audience data
– Pixel audiences or tracking assets
– Customer data, email lists, or private community information
– Internal strategies, processes, or operational systems

For partnership inquiries, please contact: aimee@positivelyafricana.com

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