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Positively Africana by Aimee

Your #1 African Cultural Destination

Positively Africana By Aimee Retail Brand located at Level 2, Thornes Marketplace, 150 Main Street, Northampton, MA
Positively Africana By Aimee Fitness Brand located at Studio Helix Level 3, Thornes Marketplace, 150 Main Street, Northampton, MA
Serving Customers Nationwide

African Ubuntu
Leadership Philosophy

The African Ubuntu Leadership Philosophy Initiative blends cultural heritage with modern engagement, offering handcrafted jewelry, fashion, décor, artifacts, and limited-edition dolls alongside group exercise, corporate training, and community events. Through fairs and festivals across New England, it celebrates Ubuntu values while showcasing Africa-inspired creativity and leadership.

Exclusive Offerings

Positively Africana by Aimee Logo

  • African Ubuntu Leadership Philosophy Initiative
  • Handcrafted African Jewelry & Accessories
  • Museum-Quality Cultural Home Décor
  • Limited Edition Aimee Dolls Collection
  • Premium African-Inspired Fashion
  • Cultural Artifacts & Heritage Pieces
  • Group Exercise Programs through African Ubuntu Philosophy
  • Corporate African Ubuntu Leadership Training
  • Market Fairs, Festivals & Vendor Events across New England

What Makes
Us Different?

Positively Africana stands out for blending African-inspired fashion, décor, and cultural artifacts with programs that bring Ubuntu philosophy into everyday life. From limited-edition collections and heritage pieces to leadership training, exercise programs, and community festivals, it offers a unique bridge between African culture and modern experiences.

Her name was Tate Bikuwe

Tate Bikuwe

Our founder, Aimee Salmon, is a Congolese African Ubuntu Leadership Expert, who brings authentic African wisdom from Virunga Market to America, and continues her grandmother, Tate Bikuwe’s, African Ubuntu legacy.

Direct Artisan Partnerships
25% of profits support Congo women artisans through sustainable gift economy principles rooted in African Ubuntu philosophy.

Proven Authenticity
Our African Ubuntu Leadership Philosophy is grounded in real experience and entrepreneurial determination.

Nationwide African Ubuntu Community Serving customers across all 50 states with cultural bridge-building excellence. Authentic African Heritage: Collections and wisdom you won’t find elsewhere, rooted in lived Congolese experience.

Premium Quality Experiences
Exceptional cultural offerings available nationwide.

You can find out more about Tate Bikuwe here

African Ubuntu Without Borders

Tate Bikuwe's Legacy Lives On

Step into a world curated by Aimee Salmon, born and raised in the Democratic Republic of the Congo. From Virunga market wisdom to Mount Holyoke education, from African Ubuntu community building to nationwide cultural experiences – we bring you authentic African cultural transformations that enrich lives.

Every purchase honors Aimee’s grandmother, Tate Bikuwe, whose entrepreneurial legacy inspires the work we do at Positively Africana, supports Congo artisans, and continues the African Ubuntu Leadership Philosophy tradition of “I am because we are.”

Experience African Ubuntu. Build Community. Transform Lives.

Our Cultural Offerings

Inspired by the spirit of Ubuntu

Aimee Salmon Speaking

African Ubuntu Leadership Philosophy Initiative

Authentic African wisdom for modern transformation

Learn proven African Ubuntu principles from Tate Bikuwe’s legacy – from Virunga market entrepreneurship to community building excellence. Corporate training and personal development programs available nationwide.

Aimee handing out some gifts for State Senator Jo Comerford

Premium African Cultural Collections

Handcrafted treasures with authentic African heritage

Curated collections from Congo and across Africa, each piece supporting artisan communities through our 25% profit sharing African Ubuntu economics model. Available at our retail location and shipped nationwide.

Aimee Salmon leading a fitness class.

Group Exercise Programs through African Ubuntu Philosophy

Building community through movement and African wisdom

Join our comprehensive group exercise programs that bring people together through African Ubuntu Leadership Philosophy. Combining certified fitness instruction with African cultural wisdom, available online nationwide and in-person at our Northampton fitness location.

Positively Africana at a Vendor Event

Market Fairs, Festivals & Vendor Events across New England

Celebrating African Ubuntu community through cultural marketplace experiences

Experience authentic African Ubuntu community building at our curated market fairs, festivals, and vendor events throughout New England. Connect with artisans, discover unique cultural treasures, and participate in the marketplace tradition that honors Tate Bikuwe’s Virunga market legacy.
Aimee Speaking at an event

Corporate African Ubuntu Leadership Training

Transform workplace culture with African wisdom

Bring African Ubuntu Leadership Philosophy to your organization through workshops emphasizing community wellness, authentic connection, and collective success principles. Available nationwide.

MEET THE FOUNDER

Hi! I'm Aimee,
founder of
Positively Africana by Aimee

Thank you for visiting our website. Here's the story of how it all began and what shopping on this site means to the people who design & make the products we sell...

Our Current Favorites

Fresh year, Royal power!
Step into the everyday season with style and sophistication. Our new vibrant blazers, crafted from exquisite African textiles, seamlessly blend authenticity and cultural richness.

Upcoming Positively Africana By Aimee Events

Fitness Classes, Corporate Wellness Sessions, and Other Events.

POWER YOUR VIBE

Positively Africana By Aimee Fitness Collection

Positively Africana recognizes and celebrates the tremendous influence of African heritage, art, and styles in the global fashion industry. Our brand is driven by the belief that together, we are stronger. We are committed to making a positive impact in the world, and every purchase you make directly supports this mission. By choosing our products, you become a part of our journey towards inspiring change and embracing inclusivity for all. What sets us apart is our unwavering dedication to supporting women in the Congo. No matter what item you purchase from our store, 25% of our profit goes towards empowering and uplifting remarkable women.

Testimonials for Positively Africana By Aimee

5/5

What People Are Saying

Millicent Jackson
19:59 01 May 24
Wonderful shop. Top service. The owner is lovely and welcomes you at once. The quality of the merchandise is stellar. I have a doll and several pairs of earrings from this shop. I absolutely love it here.
Caitlin Reed
11:19 29 Apr 24
Aimee is fantastic and her products are varied and beautiful. I’ve gotten a bag for myself, decorations for gifts, and have been eyeing some earrings. I strongly recommend Positively Africana to anyone strolling through Northampton!
Andrea Muraskin
01:44 14 Apr 24
I enjoyed my experience at the Positively Africana kiosk in Thorne's marketplace. Aimee was friendly and welcoming and I appreciated how she told me about the country of origin and materials of each item I looked at. I purchased a pair of bold earrings made in Rwanda from natural plant fibers.
Talyn Rahman-Figueroa
17:24 03 Apr 24
I absolutely LOVE Aimee and the products she has. Her passion for her work is fire, and I love how I'm was able to use the "Aimee doll" to teach my toddler how to take care of her gorgeously curly hair through play. Aimee's products are really special and unique because Aimee puts deep care into what she puts out into the world. That is evident through all the work she has put into her brand and ensuring that she is accessible. Great work, Positively Africana!
I support Black and Brown businesses and it’s a pleasure supporting Positively Africana knowing the inventory comes from Africa. I love the cause and the merchandise.
Yves Salomon-Fernandez
10:47 22 Mar 24
Aimee is so customer-centric. She knew exactly what I was looking for and the fit that I wanted. Service is unparalleled at Positively Africana. This is a one-of-a-kind shop in western Mass that serves all kinds of customers. The owner is smart, friendly, and focused on your enjoying the shopping experience. You don't need an occasion to visit the store, and it's a great place to pick up a unique gift for a holiday or special occasion.
Jocelyn Roby
11:55 21 Feb 24
Positively Africana and its owner Aimee are true gems and a must visit when in Northampton! The products are absolutely beautiful and amazing quality. Aimee empowers not only the women in Africa that she sources products from, but also women, men and children all over the Pioneer Valley and beyond with her social media reach. Our community is very lucky to have her!
Heyley Westcott
22:56 26 Jan 24
"Love Travels"
Having a long-distance love can be a perfect opportunity to be creative! As long as love is nurtured, it will always grow. My partner, Iani, gifted me the most beautiful earrings and a lovely elephant ring from Positively Africana during his recent travels to see me and celebrate love.
His choice to shop at Positively Africana was perfectly fitting, as their brand provides authentic labors of love from the beautiful, distant lands of Africa. Love Travels from hand to heart and is well nurtured by Aimee and her team at Positively Africana. The effort put into the art, means all the more to the receiver of the gift. Love is about thoughtfulness and long-lasting gestures.
"Aimee was present, attentive and helpful during my time shopping at Positively Africana. The store offers elegant handcrafted jewelry made by artists in Africa." Iani shared with me as my eyes sparkled in awe. I admire the elegant, organic nature that my gifts have that are well accompanied by their long-lasting quality. They will be cherished capsules of love for years to come.
It is exciting to me that a brand such as Positively Africana is placed in the heart of our Northampton Thornes Market to bring a celebration of diversity and authenticity to the community. Supporting the gifts and talents that other parts of the world can share is a most precious gesture of appreciation for life. Supporting businesses like Positively Africana can help African families continue to live healthy and joyfully, simply by shopping for a loved one on Valentine's Day. Be a part of the movement and support African artists spread their love.
Help Love Travel. -Heyley Christine Westcott
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