Press - Local, National & International
Articles, interviews, and features about Positively Africana By Aimee.
A collection of press coverage highlighting our mission, community impact, and the stories we amplify through culture, wellness, and meaningful gifts.
- Visit the Store – Location & Hours
- Mon - Thu: 10:00 AM - 6:00 PM
- Fri - Sat: 10:00 AM - 8:00 PM
- Sun: 12:00 PM - 5:00 PM
Media Features & Recognitions
Brand Overview & Impact
Positively Africana By Aimee is a Black-owned, woman-owned, immigrant-owned African cultural brand based in Thornes Marketplace, Northampton MA. Founded by Congolese-born entrepreneur Aimee Salmon, the brand offers handmade African gifts, ethical African jewelry, and artisan products, alongside culturally rooted wellness experiences.
The brand reinvests 25% of all profits to support women entrepreneurs in the Democratic Republic of the Congo, helping create sustainable income and preserve cultural craftsmanship. Positively Africana By Aimee also partners with artisans in Kenya and supports the Jitegemee Children’s Program, advancing ethical trade, education, and community development across Africa.
Massachusetts Daily Collegian - February 2 , 2026
The Massachusetts Daily Collegian featured Positively Africana by Aimee as a vendor at Amherst’s inaugural Global Village Festival, highlighting its celebration of African culture, handmade artisan goods, and community-centered mission.
Shoutout Atlanta - June 12, 2024
ShoutoutAtlanta featured Positively Africana by Aimee, highlighting its mission, community impact, and celebration of African culture through handmade artisan products and wellness.
Gazette Publication - April 11, 2024
Aimee Salmon, founder of Positively Africana By Aimee, was honored with the Black Excellence on the Hill Award for leadership, cultural impact, and empowering African women artisans.
Hampshire County, Local News - Apr 11, 2024
International Language Institute of Massachusetts - January 25, 2024
ILI Massachusetts featured Aimee Salmon’s journey from ESL student to founder of Positively Africana By Aimee, highlighting cultural impact, community leadership, and support for African women artisans.
Hampshire Gazette - January 24, 2024
The Hampshire Gazette spotlighted the opening of Positively Africana By Aimee at Thornes Marketplace, highlighting its African-made goods, women artisan partnerships, and founder Aimee Salmon’s journey from vision to storefront.
Wwlp - January 19, 2024
WWLP covered the grand opening of Positively Africana By Aimee, spotlighting its African-made products, cultural wellness offerings, and mission to support women entrepreneurs across Africa.
Daily Hampshire Gazette & Greenfield Recorder - January 10, 2024
Home Magazine profiled Aimee Salmon, founder of Positively Africana, highlighting her African-inspired retail, fitness, community impact, and mission to support women entrepreneurs in the Congo.
WHMP (Podcast) - December 30, 2023
Positively Africana by Aimee was featured on the Western Mass Business Show (WHMP 101.5 / 1400 AM), highlighting founder Aimee Salmon’s inspiring journey and mission-driven work rooted in African culture, community, and wellness.
Mass Live - October 12, 2023
MassLive featured the launch of Positively Africana By Aimee, highlighting its unique blend of African dance fitness and handmade artisan products supporting women entrepreneurs across Africa.
Amherst Indy - June 2, 2023
Northampton Living Magazine - April, 2023
Massachusetts Daily Collegian - February 28, 2022
Daily Collegian highlighted Positively Africana By Aimee as a holistic fitness space rooted in African culture and community wellness, showcasing our mission to blend dance, fitness, and cultural empowerment.
Mount Holyoke News - Dec 3, 2021
Mount Holyoke News - December 6, 2021
Traprock Center for Peace & Justice - 2018
Mass Live - September 25, 2018
Mass Live - September 25, 2018
MassLive featured a People in Business profile announcing Aimee Salmon’s appointment to the Greenfield Community College Foundation Board of Directors, highlighting her leadership and community engagement (2018).
Healthcare News - July 12, 2017
Healthcare News covered the addition of new board members at the International Language Institute, highlighting Aimee Salmon’s appointment and her commitment to education, community leadership, and immigrant support.
Mass Live
Northampton.live
Community Impact Highlights
We uplift African women artisans through ethical partnerships, cultural wellness programs, and ongoing reinvestment in women-led businesses in the Congo.
Home Magazine online issue
Home Magazine profiled Aimee Salmon, founder of Positively Africana, highlighting her African-inspired retail, fitness, community impact, and mission to support women entrepreneurs in the Congo.
A Brand Rooted in Culture & Community
Through retail, fitness, and community events, Positively Africana By Aimee preserves African traditions while creating pathways for economic empowerment. Media recognition reflects our commitment to authenticity, cultural storytelling, and long-term community impact.
Media & Press Inquiries
For press features, interviews, collaborations, speaking engagements, or event partnerships, please contact:
Positively Africana By Aimee
- Level 2, Thornes Marketplace, Northampton, MA
- hello@positivelyafricana.com
- +1 (413) 297-8010
