This August, get ready for a vibrant cultural fusion in the scenic hills of Western Massachusetts. Positively Africana by Aimee is bringing the soul of Africa to the heart of reggae culture at the Charlemont Reggae Festival, and you’re invited!
On August 23rd, immerse yourself in a day of music, community, and handmade treasures that celebrate both the power of African artistry and the unifying rhythm of reggae.
Why This Festival Is a Must-Attend
The Charlemont Reggae Festival is more than just a music event; it’s a joyful gathering of community, culture, and positive vibes. With live performances from noon to 10PM, food vendors, local artisans, and family-friendly activities, this event captures the essence of togetherness and peace.
Location: Charlemont Fairgrounds, Charlemont, MA
Date: August 23, 2025 (Rain Date: August 24)
Time: 12PM – 10PM
Expect an unforgettable mix of reggae rhythms and cultural richness, nestled in the beautiful landscape of Western Mass.
What You’ll Discover at Our Booth
As Pioneer Valley’s premier African cultural destination, we’re excited to create a cultural bridge between the reggae spirit and African heritage.
Here’s what you can explore at the Positively Africana by Aimee booth:
Authentic African Jewelry & Fashion
Empowering women artisans and entrepreneurs across Africa
Handcrafted Bags & Accessories
Ethically made, beautifully designed
Cultural Gifts from Across Africa
From eye-catching fashion to unique home décor pieces
Exclusive Aimee Dolls
A collector favorite that celebrates African creativity
Cultural Education & Styling Consultations
Learn the meaning behind every piece you wear and own
Whether you’re new to African fashion or a longtime supporter of fair trade, we’re here to help you connect to every piece with confidence and pride.
Can’t Make It to the Festival?
No worries we’re bringing the celebration to you, wherever you are!
Shop Online:
Explore our full collection at positivelyafricana.com, with secure nationwide shipping.
Visit Us In-Person:
Find us at Level 2, Thornes Marketplace, Northampton, MA, where we blend retail, community, and authentic African experiences.
Become a Member:
Join our community and enjoy 10% off every purchase, priority access to events, and exclusive member-only pricing online and in-store.
Join the Movement
Whether you’re dancing in the hills of Charlemont or browsing from your living room, Positively Africana is your gateway to the rich heritage, craftsmanship, and beauty of African culture.
Let’s celebrate the universal themes of love, community, and resilience with reggae beats and African treasures.
Come vibe with us August 23rd at the Charlemont Reggae Festival.
Can’t make it? Shop online anytime at positivelyafricana.com
