Looking for color, culture, and craftsmanship?
Positively Africana by Aimee is bringing the beauty of Africa to downtown Northampton for the city’s biggest shopping celebration of the year: the Downtown Sidewalk Sales.
From Thursday to Sunday, find us right in front of Nice Tea at 207 Main Street, directly across from City Hall. Our outdoor pop-up features a curated selection of:
- Handcrafted jewelry and bold accessories
- Traditional and modern African fashion
- Unique home decor, gifts, and cultural keepsakes
- Limited-edition Aimee Dolls you won’t find anywhere else
Event Hours:
- Thursday to Saturday: 10 AM – 7 PM
- Sunday: 11 AM – 5 PM
Rain or shine we’ll be there.
This event is more than a sale. It’s a celebration of African excellence and a chance to experience a powerful story of heritage, migration, and entrepreneurship. Every piece we sell is crafted by African artisans many of them women we proudly support through our mission.
25% of all profits go toward empowering women artists in the Congo. So when you shop, you give back.
Visit Our Flagship Store
Don’t stop at the pop-up. Visit our permanent space on Level 2 of Thornes Marketplace to explore the full collection, enjoy personalized styling, and experience African culture in a space that feels like home.
Don’t Miss Out
Northampton’s Sidewalk Sales only happen once a year this is your chance to find something bold, beautiful, and meaningful.
Shop the collection and learn more
See full event details
Come by, say hello, and take home something unforgettable. We can’t wait to see you there.
