01
April
2026
Founder-Led | Mission-Driven | Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
Founder-led media and African stories in real time—from Northampton, across the U.S., and around the world.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
- Level 2, Thornes Marketplace, Northampton, MA
Founder-Led
Mission-Driven
Community-Powered
Handcrafted African gifts, wellness, and community experiences with nationwide reach.
- Curated by Aimee Salmon, Founder and CEO
- Rooted in African heritage
- Handmade by skilled African artisans
- 25% of profits support women in the Congo
- Level 2, Thornes Marketplace, Northampton, MA
Retail | Fitness | Community Experiences | Workshops | Media By Aimee | African Ubuntu Leadership Training
AFRICAN RETAIL AND GIFT SHOP
Curated by Aimee Salmon, Founder and CEO. A destination for authentic handmade African gifts with meaning, crafted by artisans across Africa. 25% of profits support women entrepreneurs in the Congo. Shop in-store in Northampton, MA or online with nationwide shipping.
CULTURAL FITNESS
Founder-led movement led by Aimee and a team of gifted instructors. Afrobeats dance, Zumba, jazz, and strength training rooted in African rhythm, joy, community, and empowerment. Build confidence, consistency, and real connections. Join in person at Positively Africana By Aimee, located at Thornes Marketplace, Level 2, or online from anywhere in the U.S.
COMMUNITY
Founder-led gatherings that celebrate culture, connection, and belonging. Monthly Community Nights, African Women Community Gathering, and experiences that bring people together. Our events are both in-person and online, reaching locally, across New England, and nationally. Create real relationships and celebrate together. Follow our website and social media to stay updated.
WORKSHOPS
Ubuntu Leadership Training, team building, and cultural workshops led by Aimee Salmon (Founder and CEO). Skill-building rooted in lived experience, African heritage, and community service, designed for real impact and organizational change. Built for youth, organizations, and community leaders who want results.
MEDIA BY AIMEE
Founder-led media and African stories in real time. The journey from Congo to Northampton, artisan arrivals, cultural traditions, community moments, wellness, and impact updates. This is where our story lives and travels. Subscribe for stories and new arrivals. DM anytime.
AFRICAN UBUNTU LEADERSHIP TRAINING
Rooted in Ubuntu philosophy: “I am because we are.” Our leadership training programs honor Tate Bikuwe’s legacy and build authentic community connection. Designed for organizations, teams, and individuals seeking to lead with cultural wisdom and lasting impact.
Women's History Month Gifts With Meaning
Positively Africana By Aimee exists because women matter. Women artisans across Africa. Women entrepreneurs in the Congo. Women building businesses and supporting their families.
When you gift from Positively Africana By Aimee, your gift carries their story. It supports their livelihood. It honors the hands that made it and the mission behind it. Every piece is handmade. Every purchase supports women. Twenty five percent of profits go directly to women in the Congo.
Shop online with nationwide shipping or visit us in store at Thornes Marketplace, Level 2, Northampton, MA.
Positively Africana By Aimee. Gifts with Meaning. Crafted by Women. Supporting Women.
FEatured Products
[IN PERSON] Family Jazz with Professor Lauren Cox
Sunday, May 3 | 1:00 - 2:15 PM
Family Jazz is a joyful, story-driven dance experience designed for everyone. You don’t have to be a parent to participate — this is a welcoming space for families, friends, solo dancers, and anyone curious about moving, connecting, and having fun together.
Come as you are. Bring water and get ready to move, connect, and have fun. All ages welcome.
African Gifts by Occasion — Handmade, Ethical & Meaningful
Discover African gifts for every occasion, including birthdays, weddings, holidays, and cultural celebrations. Each piece is ethically handcrafted by African artisans and rooted in tradition, storytelling, and Ubuntu values — perfect for thoughtful, intentional gifting.
African Gifts by Theme — Handmade, Ethical & Culturally Rooted
Explore African gifts by theme, including heritage gifts, handmade and artisan-made pieces, ethical and fair-trade collections, and wellness-inspired gifts. Each item is crafted with care and purpose, supporting African artisans and women entrepreneurs in the Congo.
GIFT CARDS - GIVE THE gIFT OF CHOICE
Use in-store at Level 2, Thornes Marketplace OR online nationwide
SHOP BY CATEGORY
Shop with Purpose. Celebrate with Culture
Explore our curated collections of authentic handmade African gifts — from jewelry and bags to home décor, dolls, clothing, and more. Each piece is ethically crafted by skilled African artisans and rooted in culture, purpose, and community impact.
FITNESS MEMBERSHIP GIFTS
- Gift can be purchased as a recurring monthly membership
- Ideal for personal health, wellness, and fitness goals
Unlimited classes in-Person or Online + 10% off all retail.
Book Virtual Shopping (Personalized With Aimee)
Let’s shop together online with Aimee from anywhere.
Choose a time, share what you’re shopping for, and Aimee will curate pieces just for you based on your style, budget, and what you love. We’ll ship your order to you.
- Perfect for yourself or as a gift for a loved one.
- Members get 10% off in-person and online.
- Shop online. Ship nationwide.
Book Virtual Shopping (Personalized With Aimee)
Let’s shop together online with Aimee from anywhere.
Choose a time, share what you’re shopping for, and Aimee will curate pieces just for you based on your style, budget, and what you love. We’ll ship your order to you.
- Perfect for yourself or as a gift for a loved one.
- Members get 10% off in-person and online.
- Shop online. Ship nationwide.
In-store
Positively Africana By Aimee, Level 2, 150 Main Street, Northampton, MA 01060
- (413) 297-8010
- Mon - Thu 10am-6pm
- Fri - Sat 10am-8pm
- Sun 12pm-5pm
Find Us
Online
Shop from anywhere, nationwide shipping available, free shipping on orders over $100
Find Us
In-store
Positively Africana By Aimee, Level 2, 150 Main Street, Northampton, MA 01060
- (413) 297-8010
- Monday-Thur 10am-6pm
- Fri - Sat 10am-8pm
- Sunday 12pm-5pm
Online
Shop from anywhere, nationwide shipping available, free shipping on orders over $100
Every Purchase Makes an Impact
Positively Africana By Aimee: 25% of all profits support women entrepreneurs and artists in the Congo. Whether you shop in-store or online, you’re helping to support our mission.
Meet Aimee, Founder
Born in the Democratic Republic of the Congo, Aimee founded Positively Africana to celebrate African culture and support women artisans. Please find us at Positively Africana By Aimee, located at Level 2 Thornes Marketplace in Northampton, MA. Shop in-store or online nationwide.
Testimonials for Positively Africana By Aimee
Rated 5 out of 5
What People Are Saying
Upcoming Positively Africana By Aimee Events
Fitness Classes, Corporate Wellness Sessions, and Other Events.
02
April
2026
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
03
April
2026
7:30 am - 8:30 am
[VIRTUAL] Strong Nation HIIT
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
03
April
2026
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
06
April
2026
07
April
2026
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
08
April
2026
09
April
2026
6:45 pm - 7:45 pm
[IN PERSON] Afrobeats Dance Fitness
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
10
April
2026
7:30 am - 8:30 am
[VIRTUAL] Strong Nation HIIT
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
10
April
2026
5:30 pm - 6:30 pm
[IN PERSON] Zumba Class
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
13
April
2026
14
April
2026
6:30 pm - 7:30 pm
[IN PERSON] Functional Strength Training
Studio Helix
Level 3, Thornes Marketplace, 150 Main St Northampton, Massachusetts
Join our community + get exclusive rewards, early access to new collections, and updates on the impact we're making together.
Subscribe for stories, new arrivals, and upcoming events.
Join our community + get exclusive rewards, early access to new collections, and updates on the impact we're making together.
FAQ
From Our Blog
Catch up on all the latest news from Positively Africana
Mother’s Day Stories: Celebrating Mothers Who Build, Create, and Lead Across All Walks of Life
March 26, 2026
Aimee and her son—love, pride, and joy The Real Story of Mother’s Day: Beyond One Day, Into Every Day Mother’s Day is not a single moment. It is a movement.At
From Bukavu to Northampton: African Community Visibility, Women Entrepreneurs, and Connection Across Borders with Positively Africana By Aimee Media
March 23, 2026
Gala des Femmes Entrepreneures Culturelles in Bukavu—women entrepreneurs showcasing creativity and business Spring always reminds me that growth is not only seasonal, it is intentional. It is the time when
Spring at Positively Africana By Aimee: New Arrivals, Vendor Events & Community
March 22, 2026
Aimee in African fashion by the water—spring energy in Florida There is a particular kind of energy that arrives with April. More light. More movement. More people ready to be
